ITC today announced the release of ITC Avant Garde Gothic Pro. The good news is that this is a family of full-featured OpenType fonts. It has all the usual goodies that implies — extended language support and OpenType features. Even better news is that they have reinstated all the ligatures, logotypes, and alternate characters that made Avant Garde famous in the first place. They also added a bunch of new ones, though some of them are a bit questionable, like the Celtic-style E.

• Ligatures For Braces
• Itc Avant Garde Gothic Medium
• How To Put On Ligatures For Braces
• Itc Avant Garde Gothic Bold

ITC Avant Garde Gothic is a typeface designed by Herb Lubalin and Tom Carnase, and is available for Desktop, App, ePub, and Server. Try, buy and download these fonts now! ITC Avant Garde Gothic is a typeface designed by Herb Lubalin and Tom Carnase, and is available for Desktop, App, ePub, and Server. This Fontlist includes typefaces such as ITC Avant Garde Gothic. All fonts are available to try, buy and download. ITC Avant Garde Gothic. The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the. The ITC Avant Garde Gothic design was one of the first typeface families released by ITC – and continues to be one of its most popular. The basis for th. And I am quite surprised to see this text being proposed as an answer to a question that is 'how to correctly use Avant-Garde's ligatures'. About Avant-Garde Gothic. The ITC Avant Garde Gothic design was one of the first typeface families released by ITC – and continues to be one of its most popular. The basis for th.

Overall, they did an okay job of it. I was disappointed, however, to see that they took a huge short cut on the italics: they simply slanted the upright version, in spite of the fact that ITC designed and released optically correct obliques in 1977. Ironically, ITC touts this fact on their website while displaying a simply-slanted version on the same page.

Here is what the 1977 version looked like:

This is the version that Bitstream used to sell before ITC cancelled many of its distribution agreements after it was acquired by Agfa Monotype a few years ago.

Here is the new Pro version:

(To understand why simply slanting a font doesn’t work, see my article on fake italics.)

The ITC brand used to be one of the most respected in the type business. When they cut corners like they’ve done with Avant Garde Gothic Pro, you wonder if they understand why they were so respected.

See also: Discussion at Typophile : ITC Avant Garde Gothic from E+F with true obliques

ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.

The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler [de], Erich Gschwind and Christian Mengelt [de] in 1977.

The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.

The font family consists of five weights (four for condensed), with complementary obliques for widest width fonts.

When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included.

Elsner+Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate.

• 2Digital versions
• 4Uses

Ligatures For Braces

Cold Type versions[edit]

ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype, Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as Suave.^[1]

Digital versions[edit]

ITC Avant Garde Gothic Pro[edit]

It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets.

In addition, the obliques are altered from the original, where optical corrections are no longer used.^[2]

ITC Avant Garde Mono[edit]

It is a monospaced version designed by Ned Bunnel in 1983.

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Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics.

William Sans LET[edit]

William Sans LET is a very similar font, but the 'regular' typeface is known as 'Plain 1.0'.

Derivatives[edit]

ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin.^[3]

Uses[edit]

Master of None[edit]

The Netflix TV series, Master of None, famously used the font for its title cards. The title itself uses ITC Avant Garde Gothic with alternatives.^[4]

Rock Band[edit]

The video games, one through three, use the font for its menus. In the first game, the alternative characters are mainly used.^[5][6]

Defected Records

Defected Records uses the ITC Avant Garde Bold font for their Logos and Posters.^[7][8][9]

Stranger Things

Used in the show's title sequence for the actors' and actresses' names fading in and out.

Miscellaneous[edit]

Royal Air Force logo uses Avant Garde typeface with alternatives until 2014.^{[citation needed]}

Similar[edit]

• URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC Avant Garde in the PostScript Base 35 fonts for the Ghostscript program. The font has since been released under free and open source terms.
• TeX Gyre Adventor is an open-source extension of the above font adding many new characters, and special alternate glyphs.

See also[edit]

References[edit]

Itc Avant Garde Gothic Medium

1. ^Lawson, Alexander, Archie Provan, and Frank Romano, Primer Metal Typeface Identification,National Composition Association, Arlington, Virginia, 1976, pp. 34 - 35.
2. ^Ain't What ITC Used to Be
3. ^ITC Lubalin Graph Font Family - by Herb Lubalin, Ed Benguiat
4. ^'Master of None Logo?? - forum dafont.com'. www.dafont.com. Retrieved 2018-07-21.
5. ^'Rock Band Fonts — Harmonix Forums'. forums.harmonixmusic.com. Retrieved 2018-12-30.
6. ^'Rock Band Credits Part 1'. Retrieved 2018-12-30.
7. ^'Fonts Logo » Defected Logo Font'. fontslogo.com. Retrieved 2019-03-05.
8. ^'Font ?! - forum dafont.com'. www.dafont.com. Retrieved 2019-03-05.
9. ^'YOU ARE DEFECTED - forum dafont.com'. www.dafont.com. Retrieved 2019-03-05.

External links[edit]

How To Put On Ligatures For Braces

• ITC Avant Garde Gothic Font Family - by Herb Lubalin, Tom Carnase (renewed reference)
• ITC Avant Garde Mono - now a suspended page

Itc Avant Garde Gothic Bold